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August 24, 2007
Sourcing Metrics
As a follow up to the Metrics Myth, I've been thinking (and talking) a lot about what sourcing metrics are and how to capture them. In general, best practice from a sourcing perspective is to have data that represents:
-Clicks & Impressions (including post impression)
-Conversion Rates
-Brand Impact
-Applications (including post impression)
-Quality Application
-Cost per Application
-Hires
-Quality Hire
-Cost per Hire
As I have mentioned before, this data is collected through a combination of resources. When we look at data the media, web analytics and an ATS can provide, we typically come up missing post-impression data, brand impact and in general, analytics. With this alone it is difficult to derive an understanding of the results of the entire recruitment campaign, therefore it becomes necessary to use more sophisticated tracking technology.
Food for thought: Which sourcing metrics are most important to your organization's success?
Posted by courtneyhub at August 24, 2007 02:13 PM
Comments
Courtney:
What methods have you seen/used for collecting post-impression data? Are they primarily human-based or technology-driven?
All the best,
Jason
Posted by: Jason Whitman at August 25, 2007 01:43 PM
Post-impression data is more often than not captured through technology, such as with TMP's Campaign Management. By using technology, the potential risk for human error is decreased, thus increasing the value of the data captured.
Posted by: Courtney at August 27, 2007 12:20 PM