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January 30, 2006
Outstanding Brand Modeling Tool
Just started using a new tool to visualize brand elements and I'm pretty delighted with the results so far.
Called "Personal Brain", the tool offers similar functionality to the Visual Thesaurus, a product I've liked for a long time.
Now, with the caveats that: (a) garbage in, garbage out--the tool's only as good as the insights that go in to it--and (b) "personal brain" sets the bar higher than it should, initially, I'm very pleased.
With this tool, I'm able to enter in key data points from our research findings, graphically represent their interrelationship and, to a certain extent, validate that the data do in fact support the positioning.
It's worth a look, and maybe, a try.
Posted by davidkippen at January 30, 2006 02:19 AM