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January 15, 2006
Three for the Price of One at UCLA
This year's UCLA Seasoned Pro Career Conference (January 27-28) will offer a facilitated panel discussion on Employer Branding featuring brand development experts from TMP, JWT and Bernard Hodis. (Yours truly will represent TMP.)
During our discussion the three of us will define employment and consumer branding, describe their interrelationship, and outline the employment brand development cycle from start (assessment) to finish (execution and measurement) and illustrate the metrics used to measure the ROI of employment brand execution.
It should be really interesting to share a stage with JWT and Hodis brand strategists.
The panel will take place on Friday, January 27, during the hosted luncheon for Employer/Sponsors in the South Bay Room hospitality suite (12-1:30 p.m.).
Interested in seeing the session? Visit http://www.seasonedpro.com/ucla_boomer_register.asp to register.
Posted by davidkippen at January 15, 2006 06:11 PM