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April 07, 2006
Atkin's The Culting of Brands
Douglas Atkin's The Culting of Brands (Penguin, 2004) is a refreshingly new and different way of looking at both branding and marketing. Like Ragas and Bueno's Power of Cult Branding, Atkin's recipe offers a recipe that addresses one of the toughest challenges facing employers with great consumer brands: an over-abundance of talent.
Posted by at April 7, 2006 01:43 AM