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April 01, 2006
You hear it here first...sort of
In my first entry on this blog I talked about jobcasting. Getting things exactly half right, jobing.com has launched Jobing TV, which appears to air weekly in San Diego and feature jobs in the San Diego marketplace.
What I love about this concept is the idea of connecting prospects with what they really care about--the folks they'll actually be working with and for.
While we all have a need to connect with the larger organization (and I've talked about this, too), the problem with much of today's advertising is that a candidate's success is more likely to be determined by the local details than the big picture.
Ideally, of course, there should be alignment between the two, but there often isn't, so having a chance to preview the seat you'll sit in, the person you'll work for and to hear, in his or her words, how your success will be measured is a far richer, more useful feed of information than the typical posting.
So, what's wrong with jobingTV?
Two things that I can see from here. First, the lack of interactivity. In the podcasting model I suggested each "give" would have an associated "get." In this model, the interactivity is missing.
Second problem is the distribution. Since the focus is on the local market, only locals will know about the featured opportunities. While that might be fine for some jobs, it's not good enough if you want to advertise careers, because for these, folks will move--and frankly, the talent you want might just not exist in your market.
But these are easy problems to solve. Just jobcast. Monster, are you listening? This is right up your alley. As our friends at Nike say, "just do it."
Posted by davidkippen at April 1, 2006 06:34 PM