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May 11, 2006
Strategic Brand Management--Join me in Fort Lauderdale?
I'm very pleased that the Huizenga Business School has invited me back to speak at their Business Luncheon Series on Strategic Brand Management. You'll find details, directions and an overview of the event here. I hope you'll join me!
Posted by davidkippen at May 11, 2006 05:46 PM
Comments
Sorry I can't attend your talk on Strategic Brand Management at the Huizenga Business School's Luncheon Series on June 1. I'm teaching my course on "Competing for Customers and Capital" in Tulane's Lagniappe semester on that day.
I share your interest in the relationship between human resources and shareholder value. In chapter 4 of the book I wrote for this course I begin the section on "Who Creates Sharehlder Value?" with the following:
"The value of intangibles, like client lists, patents, copyrights, distribution rights, goodwill, licenses, and trademarks, doesn’t just appear magically on the balance sheet. That value is created by people. The current costs of the people who create technology-based assets (R&D expenses), customer-based assets (sales operation expenses), market-based assets (advertising and promotion expenses), talent-based organizational assets (employee compensation), and contract-based statutory assets (legal expenses) provide a flow measure of how enterprise marketing expenses create intangible value. Each of these expenses affects the way customers and investors feel, think, and act toward the firm. Conceptually, the management of these intangible 'assets' is the domain of enterprise marketing (page 84, Competing for Customers and Capital, Thomson Texere, 2006)."
Please send a copy of your talk to me when you have a chance.
Thanks.
Vic
Posted by: Victor Cook at May 29, 2006 01:02 PM