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August 17, 2006
Everyone and his brother is an expert...
I don't think blogging about how wonderful you are is a good business strategy. It's like bragging about how old you are: fun when you're six, forgivable when you're 16, but pathetic when you're sixty. So I'll avoid the urge to share stats about TMP's storied past, wonderful clients, and the like.
But I will say this. Today, everybody and his brother is hanging out a shingle reading "branding expert."
Want to build an employment brand? Two words for the wise: caveat emptor.
Not sure what to look for?
--Shop around. Don't bite the first bait you see.
--Ask to see real work, not big ideas.
--Insist on speaking to references--and ask them about business results, not just whether they liked the creative.
--Insist on results that go beyond advertising to internal culture and change management.
--Be realistic about cost: your brand position should have a shelf life of at least three to five years and will be priced accordingly.
Any top-tier employment brand experts should deliver well against these requirements.
And if they don't? Keep shopping.
Posted by davidkippen at August 17, 2006 09:53 PM