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December 12, 2006
A Brief on Briefs
Last week, a number of TMP's senior creative directors gathered for a creative retreat--three days in Austin. The group covered a number of topics but kept coming back to briefs.
I'm not going to bore you (or myself) with a recount of the many strands in this conversation; I'll just sum the whole thing up with a rhetorical question: why are briefs so difficult?
Why's that a rhetorical question? If you have to ask, you'll never understand.
Posted by davidkippen at December 12, 2006 03:03 PM