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October 31, 2007
The Interface of a Cheeseburger
For some time I've been working on explaining brand not as a promise, but as an experience. That's a useful way to think of brand for so many reasons, not the least of which is that the experience reflects the degree to which the brand promise (whatever that may be) is kept.
Today, I ran across someone who arrives at a very similar position from a very different perspective. In perhaps the best-titled blog posting of all time, "The Interface of a Cheeseburger," Oliver Reichenstein uses our expectations of what a McDonald's cheeseburger should deliver to make a case for global brand consistency.
Posted by davidkippen at October 31, 2007 12:00 AM