April 28, 2008
Guest Perspective: Leadership Brand
I've been working for some time on leadership brand and I'm very glad to see the conversation taking place elsewhere as well. Not that Smallwood and Ulrich need my plug, of course, but the topic is incredibly important. Pay particular attention to his comments about fair weather projects. If brand is something you can only get oxygen for when the sun's shining, there's a much larger issue to confront.
vvView As Web Page
Posted by davidkippen at April 28, 2008 05:35 AM