Back in the day, when video streaming meant someone must have dropped a VHS tape in the river and William Shatner had yet to reach his status as the uberlord of self-parody, there was a Creative Director who had accumulated many awards, including numerous Best of Categories for print, collateral, and interactive work. And yet, this somehow wasn't enough. Sure, there were accolades, appearances on Late Night with David Letterman, and complementary sandwiches at various New York delis, but it still seemed hollow. You see, this Creative Director longed for a day when all communication platforms (yes, even recruitment campaigns) would be built on a solid, strategic foundation.

With that objective in mind, the starry-eyed CD set off on a journey that took him down the path of marketing theory and brand development. (Actually the first day of the journey was spent with an irate cab driver who wanted to take him to Brooklyn, but that's another story). After much study, and armed with more arcane information than had been seen this side of a plastics convention, this Creative Director moved on to become TMP Worldwide's Vice President of Brand Strategy.

Rob O’Keefe is the architect of TMP Worldwide's brand platform, brand mapping, and message mapping offerings, all designed to enable organizations to develop a robust employer brand. These methodologies have been successfully applied for organizations of all sizes, from local to global, in categories ranging from finance to government to non-profit. As a practitioner, Rob is actively involved in developing supportable and sustainable value propositions and employer brand strategies that lead to differentiated internal and external communication platforms.

A few of the organizations that he has worked with include AstraZeneca, Corning International, Deloitte, Edward Jones, Ford, Mayo Clinic, Northrop Grumman, Pfizer, Siemens Medical Solutions, and United States Naval Reserve.

Rob has over 20 years of advertising and marketing experience, is a graduate of Emerson College, and holds a Bachelor's degree in Mass Communications. His mother is proud, but laments that he doesn't call enough.