July 22, 2008
Dimensional mobile navigation
Realeyes3D has come up with a real interesting way to navigate throughout your wap environments on your phone. With a flick of the wrist you can navigate left or right or zoom into content. It provides a newer dimension to your mobile content. But actually quite intuitive to spacial context of the content.
Posted by russellmiyaki at 01:41 PM | Comments (0)
July 15, 2008
Virtual Rain
Here is another of many popular media executions of interactive billboards produced by WOWlab who is an innovative company in Japan specializing in experimental interface design. Environments are becoming more integrated into brand experiences and as immersive technology becomes more adaptable to environments, we should start seeing/experiencing more ways to engage into messages away from our desktops.
Posted by russellmiyaki at 01:01 PM | Comments (0)
July 08, 2008
Float 'em if you got'em
Levi's has been sending these types of videos throughout social. Debates are raging on if they are real or not. Well, whether they are or not, they certainly achieved social currency.
Posted by russellmiyaki at 12:04 PM | Comments (0)
July 03, 2008
Mobile video greets
Mogreet | Mobile Video Messaging
Another example of how quickly social is invading mobile. Now you can send quick little mobile video greetings to your network. MoGreet is an online community that allows you to do. But they came up just short though of what social currency is.
Yes there are some interesting videos to choose from, but we are in the age of personalization. Why not allow users to upload their own video greetings. Allow people to vote on them as well. Youtube is mobile but the difference here is that you are sending quick small greetings instead of epics we find on Youtube.
So, why not send job descriptions this way to entice specific people over? Make it fun and engaging.
Posted by russellmiyaki at 04:41 PM | Comments (0)
July 02, 2008
Rules of Mobile Engagement
MobiAD » Mobile Rules of Engagement
I came across this article by Scott Forrest and Jose Lozano of Mo7. They write about 3 specific simple rules of how to ensure that mobile campaigns are truly engaging.
Mobile rule #1. Immediacy. Instant gratification
Mobile rule #2. Gratification. Reward your audience at every level of engagement.
Mobile rule #3. Convenience. Make it simple and easy.
This is very valuable insight. So simple yet so mysterious to a lot of companies. Simplicity is often overlooked because some of the integrated campaigns may be cluttered to start with, therefore the call to opt-in of mobile is often buried below the URL's of ads. The campaign messages must tow the balance between compelling headlines and direct message to opt in. Clear, simple, convenient.
However I would add social relevance. This may seem elementary. But in an on-the-go world, and the injection of social media into mobile, people (or shall I say millennials) are constantly bombarded with messages daily. A lot of people talking, but not a whole lot listening. So if you can tighten up the relevancy of each reward making it even more personal as they go, that will help contribute to deeper brand immersion.
Posted by russellmiyaki at 07:11 PM | Comments (0)
1-100 people
A real interesting video chronological look at how we are all so different, yet still the same. It's a view of 100 people each representing an age. The snare drum throughout seems to symbolize the common element that the world beats to a single drum.
What is also interesting to view is how we start out as children, and as we grow old, we end up back as children.
Posted by russellmiyaki at 12:00 PM | Comments (0)
June 30, 2008
Brands getting Punk'd by Social Media
A Chronology of Brands that Got Punk'd by Social Media
We talk about some of the critical issues that companies need to be aware of when diving into social media. We discussed 4 of them at the 2008 Meshworking conference we had in early June. They were:
- Collaboration
- Open/Transparent
- Social relevancy
- On-the Go technology
Here is an example of one of the issues that companies must understand that they need to be a open and transparent as their audience. And the fact that the conversation, good or bad, is extended outside the confines of their corporate website.
Jeremiah started this list of all the incidents that have happened throughout the years of brands getting punk'd by the communities. And the list keeps growing...
Posted by russellmiyaki at 05:53 PM | Comments (0)
June 27, 2008
Need for Social Media Strategists?
The Challenge of the Social Media Executive Recruiter
Jeremiah Owyang's blog post about the need for and short supply of social media strategists hits home. We are in such an early stage of social media. Companies are jumping into the medium to tap into it's powerful networks. Yet internally there are obvious struggles of how to best launch social strategies.
A big scary part of social is the fact that companies must be transparent and open. So, that may mean giving up some control over their content...and ...yikes, their brand.
In Jeremiah's post, the conversation talks about the advantages and disadvantages of hiring from outside of the organization rather than from within. The discussion is that you may already have an employee inside that knows and lives the brand, and can deliver compelling, relevant content into social media. On the otherhand, you may need to hire from outside to launch fresher, newer perspectives and ideas into social media.
Posted by russellmiyaki at 06:07 AM | Comments (0)
May 31, 2008
Tag Galaxy
Tag Galaxy
If you have a little time to kill, you need to check out this wonderful immersive search experience called Tag Galaxy. This is basically a search tool for Flickr images. What makes total sense is that Flickr is a powerful social community. A community which allows people to express themselves and tell their stories through visuals. So searching through the content SHOULD be just as engaging.
First you are presented a simple search box to input your word, or tag if you will. Once you enter the tag, then watch how the system gathers up all related tags and builds a solar system of your search. It is like a mashup of Search, Visual Think Map, and Flickr.
But wait there is more. Keep clicking through to specific words and view deeper detail, and watch the history of your search archive itself on the left hand side of the screen. Nicely done!
Posted by russellmiyaki at 12:35 PM | Comments (0)
