Craig KnutsonWritten by

What We Learned About the #FutureofWork from SXSW 2017

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From artificial intelligence and conversational chat bots to VR and diversity hiring apps, Craig Knutson from TMP Worldwide’s Innovation Lab recaps the emerging trends defining the future of recruitment technology as found at SXSW. These innovative technologies of today are directly impacting the work spaces of tomorrow.

As expected, artificial intelligence was very popular this year at SXSW, with topics ranging from work displacement to diversity screening to designing for the conversational experience. All of the presentations reinforced the theory that we are truly moving from a mobile-first to an AI-first world.

Companies such as ThisWay showcased how they could use artificial intelligence for recruiting with their Match-ic algorithm, stating they not only source candidates based on standard skills and experience qualifications, but also on cultural fit based on personality, goals and motivations.

Blendoor is a blind recruiting app that facilitates job-matching based on merit, not fitting a mold. The company hopes to make diversity in hiring a reality by displaying anonymous candidate profiles.

Gap used 360-degree Virtual Reality tours to engage candidates at its career fair booth. The tours gave visitors a chance to tour Gap’s San Francisco and New York campuses while exploring the various business areas in each location.

YouVisit VR also showcased their new interactive VR experiences, allowing candidates to interact with CGI elements, videos and content hotspots with real-world 360-degree footage, furthering the opportunities to bring the employee culture to life.

Understanding the importance of culture and its effects on employer brands, Reviewtrackers allows companies to monitor and track their review data, providing an analytic dashboard and metrics from public-facing Glassdoor and Indeed reviews, while hoping to provide even more specific data soon.

The much-anticipated Fjord Design and Innovation Trends report was also released at SXSW this year. This report offers an in-depth look at what they believe to be the eight most important developments in design and innovation to impact business, government and society in the coming year. The trends included everything from brands giving their audience the space to shape their own content through ephemeral stories to organizations needing to promote design-thinking throughout business roles to better scale innovation.

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Craig Knutson

About Craig Knutson

As VP of Creative Technology, Craig is a driving force behind the development, implementation, and education of TMP’s interactive and digital offerings.

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