The Scoop: Recruitment Trends & Industry Insights | January 2019

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Here is your January guide to the latest in recruitment trends, technology, and industry insights. Each month, we highlight the biggest news affecting the industry, and we’ll explain what to expect as new trends continue to emerge.………………………………………………………………………………………………………………………………………………

Labor Market Conditions May Increase the Gig Workforce

800,000 federal workers were financially impacted during the government shutdown. Many of these workers turned to part-time jobs and popular gig work companies such as Uber and Lyft, but others sought out more stable work options.

Indeed released a report showing a significant increase in government workers searching for jobs. At a time when many employers are struggling to hire, and the natural supply of unemployed job seekers is at a historic low, government workers are looking to shift into other sectors. https://www.hiringlab.org/2019/01/24/government-shutdown-workers/

The labor demands also create the conditions for job seekers and employers to start taking a closer look at gig workforce platforms to alleviate the pressure of filling key roles. Beyond personal driver, freelance workforce companies such as @Upwork and @Topcoder are being used to fill tech roles and knowledge gaps within companies. Gig opportunities exist in roles ranging from IT and engineers to store and warehouse clerks and many others in between. http://knowledge.wharton.upenn.edu/article/talent-tap-online-labor-platforms-taking-off ………………………………………………………………………………………………………………………………………………

Beyond Social Media, Recruitment Advertising on Q&A sites

Quora recently announced broad match and phrase match keyword targeting at the ad set level, which expands the platform’s intent-based ad targeting beyond Topic and Question options to reach users as they’re reading relevant content.

While @Quora is often thought of as a niche Q&A site, its monthly visitation is on par with Twitter, and an active space for job seekers to ask questions to gain greater insight about companies of interest on topics such as:

  • What is the corporate culture like at …? How is the culture here different than other companies?
  • What has your experience been working at …?
  • What is the diversity policy at …?

Creating opportunities for employers to promote key roles and company culture contextually as job seekers are seeking information about them or a competitor—the questions are often role- and company-specific, example: “What are the differences in the work done by a Data Analyst and a Data Scientist at Netflix?https://www.socialmediatoday.com/news/quora-advertising-is-evolving-a-new-consideration-for-your-campaigns-in/547150/

Not to be outdone, @Reddit also announced its new PPC ad bidding option, as it builds-out its performance advertising offering over this coming year. https://marketingland.com/reddit-launches-cost-per-click-ads-256133 ………………………………………………………………………………………………………………………………………………

Follow the growth … who will be the next mover in the recruitment advertising space?

There was once a time when the idea of Google’s involvement in the talent acquisition space seemed preposterous, but the combination of increased competition to attract top talent and technological improvements to the application process, continues to create tremendous opportunity for vendors not traditionally in this space.

While not yet at the level of Facebook or Google, according to eMarketer, Amazon is the third-largest advertiser within the U.S. market. Advertisers see the advantage of aligning advertising directly with the product. Amazon and employers may yet see an opportunity to align work opportunities directly to brands and increase visibility of employment opportunities to brand enthusiasts. https://digiday.com/marketing/will-google-facebook-amazon-year-amazon-advertising/ ………………………………………………………………………………………………………………………………………………

No Idea is Too Big: Increasing Business Value and the Talent Pipeline

Google is set to open a new Lab in Princeton and will employ faculty, researchers and others from the University. Given the still relatively small community of artificial intelligence researchers, this mutually beneficial engagement provides Google with top talent and creates an opportunity for Princeton’s undergraduate and graduate students to be involved in innovative projects at Google before matriculating. https://www.princeton.edu/news/2018/12/18/google-open-artificial-intelligence-lab-princeton-and-collaborate-university

It is not uncommon for tech companies to align their Research Labs with universities—Microsoft Research Station Q is located on the campus of the University of California, Santa Barbara; however, many recent reports point to creativity as the next sought after skill, and employers may soon look beyond tech-focused partnerships to more creative opportunities to create pipelines for this new talent focus. https://hbr.org/2018/01/the-future-of-human-work-is-imagination-creativity-and-strategy ……………………………………………………………………………………………………………………………………………

Rounding Out the Scoop: Psych, Social, Labor and Tech

Jahkedda Akbar Mitchell

About Jahkedda Akbar Mitchell

Jahkedda has many years of experience providing strategic guidance, data, and insights on job-seeker trends in support of TMP Worldwide and its clients. She has also worked in-house on the candidate attraction team for a large fortune 500 company. Jahkedda has a passion for psychology and storytelling; understanding why we do what we do and how to change behaviors...only using her powers for good. Jahkedda is a member of TMP Labs: a design thinking focused innovation lab.

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