The Scoop: Recruitment Trends & Industry Insights | April 2019

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Here is your April guide to the latest in recruitment trends, technology and industry insights! Each month, we highlight the biggest news affecting the industry and explain what to expect as new trends continue to emerge.

INTERACTIVE STORYTELLING

Whether you spent your childhood engrossed in “Choose-Your-Own-Adventure” books or first encountered this format of storytelling engaging with the Netflix show “Black Mirror: Bandersnatch”, user-guided narrative via interactive content has been gaining traction, and YouTube may be the next player getting in on the action.

YouTube is working to develop “Choose-Your-Own-Adventure” programming and live specials which require viewers to be deeply engaged. Brands have already experimented with interactive ads on the platform (check-out this example for Resident Evil 2 … not for the faint of heart), but this new programming may help companies drive key performance indicators for ads within the content framework.

As employers consider new avenues for showcasing internal mobility and career pathing, this new interactive user-guided narrative format could provide a unique opportunity to tell employee stories and provide greater insights into candidate preference. Read more: https://www.bloomberg.com/news/articles/2019-04-09/youtube-is-developing-choose-your-own-adventure-programs

PODCAST AND THE AUDIO LOGO

There are currently more than 700,000 podcasts which have produced over 29 million episodes to date. As the global user-base for podcasts continues to grow, it is not surprising that Google — true to its mission, “To organize the world’s information and make it universally accessible and useful.” — has begun to automatically transcribe shows on its Podcasts app to increase discoverability. For companies interested in podcast sponsorship, this has the potential of increasing the frequency of ad listens, without having to buy airtime on more episodes.

Similar to its predecessor, the radio spot, companies have been leveraging this new channel to promote career opportunities via podcast ads. And podcasters have been reinventing sponsorship opportunities to better align with the storytelling nature of podcasts, create more dynamic brand experiences, and lessen the interruption of the original content flow. Read more: https://searchengineland.com/google-brings-search-to-podcasts-through-automatic-transcription-314798

This could also mark the resurgence of the audio logo. If you’re wondering, “What in the world is an audio logo?”, well, for Game of Thrones fans, I’m sure this sound created a certain level of excitement this past Sunday. New forays into audio content and the advent of conversational UI have opened up new avenues for brands to flex their creativity and solidify their position in the minds of this and the next generation. Read more: https://adage.com/article/cmo-strategy/guess-brands-belong-sonic-logos/317060/

WORKPLACE GENDER EQUITY AND REPRESENTATION

We closed out Q1 and women’s history month with a webinar on workplace gender equity, representation and the growing push for pay transparency and pay parity. If you did not have a chance to attend, you can access the recorded webinar here.

Research continues to show the sustained challenge with workplace gender equity, which may have a grounding in a propensity to associate a gender with particular occupations and the unbalanced representation that results in unconscious bias and may impact candidate self-selection.

Representation is a critical piece of information for jobseekers to gain greater insight into the diversity of a company’s workforce in critical roles. Conducting a branded occupation (key roles) image search on Google can provide a quick diagnostic of your talent brand diversity footprint, particularly as Google has started to show more images in web search results. Read more:https://searchengineland.com/google-starts-showing-more-images-in-the-web-search-results-315804

Insights from our TMP Network data show higher female-job-seeker apply click rates for occupations at or exceeding pay parity. Interestingly, low pay disparity occupations lean drastically more female than male. This could suggest a greater value for female workers in roles where it is perceived that being a woman is an advantage — put another way, it is assumed to be a woman’s job.

A recent research study from Glassdoor highlighted that women earn $0.79 for every $1.00 men earn.

While there have been strides to correct this inequity — the gap in salary offered to women versus men for the same tech role fell from 4% to 3% this year — the residual impact will continue to show moderate gains on closing the gap. Read more: https://www.recode.net/2019/4/2/18290482/gender-wage-tech-economy-hired

ROUNDING OUT THE SCOOP: PSYCH, SOCIAL, LABOR AND TECH

  • As the cost of college continues to rise and more tech companies implement degree-optional hiring practices, institutions like the Lambada School — offering tuition-deferred tech education and a stipend to help offset the cost of lost wages — may become the norm. Read more: https://lambdaschool.com/blog/announcing-living-stipends/
Jahkedda Akbar Mitchell

About Jahkedda Akbar Mitchell

Jahkedda has many years of experience providing strategic guidance, data, and insights on job-seeker trends in support of TMP Worldwide and its clients. She has also worked in-house on the candidate attraction team for a large fortune 500 company. Jahkedda has a passion for psychology and storytelling; understanding why we do what we do and how to change behaviors...only using her powers for good. Jahkedda is a member of TMP Labs: a design thinking focused innovation lab.

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