The Scoop: Recruitment Trends & Industry Insights | May 2019

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Here is your May guide to the latest in recruitment trends, technology and industry insights! Each month, we highlight the biggest news affecting the industry and explain what to expect as new trends continue to emerge.

I/O AND NEW GOOGLE ADS FORMATS

This month brought the much-anticipated Google I/O conference. Advancements in the company’s technologies ranged from the wider availability of the Google Duplex AI system to the extension of Google Lens augmented reality (AR) capabilities providing layered experiences in novel environments, such as magazine print ads with AR instructional video.

Lens, and other AR technology, creates the opportunity to extend recruiter insights beyond hiring events to leave-behind materials with AR videos. This tech also aligns with the move towards providing greater utility within in-platform engagements, with features such as Instagram’s shoppable images.

An announcement replete with potential — albeit slightly less sexy — is the expansion of Google’s advertising real estate to garner more engagement from mobile users. The new formats include featured ads on the “Discover” interest feed (boasting 800 million monthly users), ads in Maps, and ads placed with image galleries in search results. Going beyond keywords, the Discovery ad campaign leverages data signals across Google properties to target and deliver ads across its ecosystem.

www.reuters.com/article/us-alphabet-google-advertising

THE FUTURE OF AI, A SUPER-EFFICIENT CHIP

Amazon’s less-talked-about elite invite-only MARS conference also showcased technological innovations, such as a drone with large flapping wings and robots with karate moves. Here, too, one of the seemingly less-flashy innovations may actually be a more significant game changer for the AI field.

As the field of deep learning continues its rapid expansion, there has been a race to bypass Moore’s Law and produce chips with even greater computational power. The past few years have seen companies such as Google, Alibaba and Amazon enter a field that up until now was dominated by Nvidia. An announcement of new chips developed out of a lab at MIT could make AI algorithms more powerful, unlocking new applications and enhancing the potential in technologies such as greater immersion in VR environments, scaling teams’ ability to engage anywhere in the world. 

www.technologyreview.com/this-chip-was-demoed-at-jeff-bezoss-secretive-tech-conference-it-could-be-key-to-the-future

THE POWER OF UNCONVENTIONAL THINKERS

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AI TEXT GENERATION

While all eyes are on chatbots, OpenAI’s has developed a new text-generating AI system called GPT-2. The creators thought it was too dangerous for release in an environment where fake news is still an issue. However, the recent development of the talktotransformer.com website provides and easier way to play with this technology and check-out its ability to generate text based on a prompt.

The results are not consistently perfect, but the generator provides a sense of future possibilities.

www.theverge.com/ai-text-generator-openai-gpt-2-small-model-talktotransformer

FACTORING ADVERSITY INTO SELECTION

The College Board will soon include an adversity score to the SAT college entrance exam to account for socioeconomic status and other environmental factors — excluding identities such as race or gender — that could provide greater context to test scores as a part of the admissions process.

Setting aside whether this will ultimately have the wanted effect, changes in education policy or procedures have had a lagged mirrored effect on workforce process innovation — e.g., the 10-year-old standardized testing-optional admissions practice and the current movement towards degree-optional hiring.

As more companies begin to evaluate AI technologies to provide identity-blind hiring practices in an effort to broaden the pool of talent beyond typical indices such as feeder schools, could the next iteration of solutions in this space include adding more data points to weigh socio-cultural factors in determining an employee’s success in a role or at a company

www.theatlantic.com/education/explaining-the-college-boards-new-adversity-scores

ROUNDING OUT THE SCOOP: PSYCH, SOCIAL, LABOR AND TECH

Jahkedda Akbar Mitchell

About Jahkedda Akbar Mitchell

Jahkedda has many years of experience providing strategic guidance, data, and insights on job-seeker trends in support of TMP Worldwide and its clients. She has also worked in-house on the candidate attraction team for a large fortune 500 company. Jahkedda has a passion for psychology and storytelling; understanding why we do what we do and how to change behaviors...only using her powers for good. Jahkedda is a member of TMP Labs: a design thinking focused innovation lab.

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