Michelle AbbeyWritten by

We’re Trending on Social: TMP Worldwide Acquires Social Media Innovator Carve

Attraction & Engagement, Tracking & Optimization| Views: 574

We announced today that TMP Worldwide is amplifying its social media marketing capabilities through the acquisition of Carve, an international social media firm based in London. Our fourth acquisition this year, Carve helps world-leading organizations create conversations and build meaningful relationships with talent.

This strategic acquisition underlines TMP’s belief that social media is critical to helping our clients build enduring talent brands in a competitive environment, enabling us to combine data-driven targeting with high-quality engagement.

With so many of the world’s leading organizations using our talent marketing platform, TMP has access to an exceptional data set. Through this data we are committed to providing solutions that enable our clients to quantify and solve their hiring challenges. One of the many things that appealed to us about Carve was our shared philosophy: they don’t just create great social content and promote it effectively – they measure its impact through a powerful, live social dashboard to help identify trends, support decisions and drive return on investment. Carve’s social dashboard enables clients to track and measure relationships with candidates, providing real-time data on talent campaign performance.

As a data-driven, technology-enabled company focused on engaging with people in human terms, we’re excited to be enhancing our business with a team of people that combines great strategy, content and tech to drive results both in an external and internal talent marketing context.

We all recognize that effective social culture starts internally and Carve also equips company leaders with the tools, technology, understanding and confidence to create meaningful relationships on social through its Connected Leaders program.

The significance of this acquisition is that it further enables us to deliver to our clients the results they need in a market growing in both competitiveness and complexity. Our technology enables talent acquisition activity informed by our unmatched data sets based on millions of interactions, and puts our clients at the cutting edge of talent marketing potential. Carve will help us continue to create social strategies that reflect the changing way people consume content in a digital environment and enable meaningful engagement that is as measurable as it is human.

Michelle Abbey

About Michelle Abbey

Michelle Abbey is the President and Chief Executive Officer of TMP Worldwide. Through her 30-year career with TMP Worldwide, Michelle has held almost every position within the business and has helped guide the company’s transition from print to digital, as well as expanded the client solution set to include a robust SaaS technology platform. She takes pride in TMP’s reputation as an organization that gives its workforce opportunities to embrace innovation and change. As a result of having fostered this strategic corporate culture, TMP Worldwide defines new talent acquisition trends as well as creative solutions to solve client challenges. Michelle makes sure this same passion is infused into each client engagement through the delivery of award-winning transformational work.

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