akelley Author

Allison Kelley is a copywriter at TMP Worldwide in New York. Since 2009, she has worked to tell brand stories for a variety of industries including nonprofit, HR, and small business. Her work has appeared in The Washington Post and Chicagoist, among others.
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Allison KelleyWritten by

Job Listings Haven’t Gone Off the Deep End – In Fact, They’ve Barely Scratched the Surface

Attraction & Engagement, Candidate Experience, Employer Branding| Views: 659

There was a time, not long ago, when marketers were marketers. Now they are mavens. Accountants are wizards. And sales reps are unicorns. According to a recent Atlantic article,...

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Allison KelleyWritten by

Don’t Let Flashy Tools Eclipse Your Hiring Goals

Attraction & Engagement, Brand Activation, Recruitment Marketing, Tracking & Optimization| Views: 1401

See what we did there? By now you’ve heard that today, the United States will experience the first coast-to-coast solar eclipse in 99 years. What does that have to do with...

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Allison KelleyWritten by

3 Ways to Stand Out in a Candidate-Driven Labor Market

Attraction & Engagement, Brand Activation| Views: 1344

Last week we launched our Guide to Creating Candidate Personas and we examined how they can help you attract and retain top talent. The takeaway? Understanding candidates is...

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Allison KelleyWritten by

A Guide to Creating Candidate Personas – Download Your Free eBook

Attraction & Engagement, Brand Activation| Views: 1315

Looking to hire new talent? Look first at your own employees. The characteristics, skills and backgrounds of your best performers provide important insights into what types of...

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Allison KelleyWritten by

5 Inspiring Places to Write This Summer for People Who Hate Writing and Being Indoors

Attraction & Engagement| Views: 1065

There’s no perfect time and place to write. But think of the blogs and authors you follow that regularly produce great content. They don’t have superpowers; they are just...

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