AlexisNash Author

As a Content Marketer in TMP’s Chicago office, Alexis fosters compelling brand experiences through strategy development, social media management, and content creation. She held multiple leadership titles as a student at Indiana University, including Editor-in-Chief and Student Government Senator. Outside of the office, she enjoys travel and Chicago’s must-try restaurants. Reach Alexis directly at alexis.nash@tmp.com.

Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1304

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Alexis NashWritten by

Decisions, Decisions: Maintaining Strategic Focus and Creative Agility Among Recruitment Marketing Teams

Brand Activation, Content Development, Recruitment Marketing| Views: 1939

This week, a coworker and I dined at a funky stir fry and salad bar in downtown Chicago with a techy twist: Our orders were fully customizable via a kiosk ordering system. The...

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