John Elstad Author

John Elstad is SEO Director for TMP Worldwide. He’s experienced a lot in his 10+ years of online marketing, but still has a passion to learn something new every day. When John isn’t trying to move up the organic search rankings or distilling analytics, he's usually on the golf course or enjoying a tea party with his two little girls.

John ElstadWritten by

9 Reasons Why SEO Does Matter for HR

July 17, 2018| SEO & SEM, Tracking & Optimization| Views: 1202

A colleague of mine recently pointed me to a video on LinkedIn by Phil Strazzulla, and was interested to get my take on it. The first thing that jumped out to me was the...

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How Google for Jobs Is Connecting the Dots

February 13, 2018| Recruitment Marketing, SEO & SEM| Views: 1708

The long, hot days of summer gave way to the shorter, cooler days of fall, which segued right into the holiday season, and now all of a sudden, we’re right in the midst of 2018....

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Google for Jobs Part 2: The 7-Point Checklist that Will Prepare You for the New World of Recruitment Marketing SEO

June 1, 2017| Tracking & Optimization, Trends| Views: 813

Last week, we wrote a blog post on what Google for Jobs is, with some initial thoughts around what it means for the future of SEO in recruitment marketing. If you haven’t read...

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Google for Jobs: The New SEO in Recruitment Marketing?

May 23, 2017| Tracking & Optimization, Trends| Views: 758

Over the past few months, Google has entered the talent management space in a big way and they are not showing signs of slowing down. The first major announcement was their Cloud...

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Is Your Career Site on HTTPS? Google Thinks It Should Be

March 16, 2017| Tracking & Optimization| Views: 569

Sometimes, technological innovation requires a little bit of force to get people on board. Remember when Apple started to remove the disc drive from their MacBooks? That is...

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