John Elstad Author

John Elstad is SEO Director for TMP Worldwide. He’s experienced a lot in his 10+ years of online marketing, but still has a passion to learn something new every day. When John isn’t trying to move up the organic search rankings or distilling analytics, he's usually on the golf course or enjoying a tea party with his two little girls.

John ElstadWritten by

Spamming Google for Jobs – Google’s Next Big Problem to Solve

December 6, 2018| SEO & SEM, Tracking & Optimization| Views: 547

“Black Hat SEO” has been around for just about as long as Google itself has been. If you’re not familiar with this term, it has to do with the practice of manipulating...

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9 Reasons Why SEO Does Matter for HR

July 17, 2018| SEO & SEM, Tracking & Optimization| Views: 1421

A colleague of mine recently pointed me to a video on LinkedIn by Phil Strazzulla, and was interested to get my take on it. The first thing that jumped out to me was the...

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How Google for Jobs Is Connecting the Dots

February 13, 2018| Recruitment Marketing, SEO & SEM| Views: 1942

The long, hot days of summer gave way to the shorter, cooler days of fall, which segued right into the holiday season, and now all of a sudden, we’re right in the midst of 2018....

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Google for Jobs Part 2: The 7-Point Checklist that Will Prepare You for the New World of Recruitment Marketing SEO

June 1, 2017| Tracking & Optimization, Trends| Views: 938

Last week, we wrote a blog post on what Google for Jobs is, with some initial thoughts around what it means for the future of SEO in recruitment marketing. If you haven’t read...

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Google for Jobs: The New SEO in Recruitment Marketing?

May 23, 2017| Tracking & Optimization, Trends| Views: 872

Over the past few months, Google has entered the talent management space in a big way and they are not showing signs of slowing down. The first major announcement was their Cloud...

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