MKO Author

Mike Kofi Okyere was founder and CEO of Perengo (acquired by TMP Worldwide in 2019) and has enjoyed applying his years of experience in the world of e-commerce and Ad Tech to improving the world of recruitment through algorithms and machine learning. Previously, he served as the head of performance advertising for AdMob (SEA/AU NZ), before its acquisition by Google in 2010. At Google, he drove the strategy and execution for mobile display advertising as head of mobile advertising for Australia/New Zealand, and then head of mobile display advertising for Google Asia. Thereafter he worked in director of sales roles with both Criteo and Issuu before founding Perengo in 2015.

Mike Kofi OkyereWritten by

State of Recruitment: Trucking

Programmatic, Tracking & Optimization| Views: 34

The trucking industry currently faces the ultimate hiring challenge: needing to recruit scarce drivers who are willing to commit to a demanding life on the road. Competition for...

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Mike Kofi OkyereWritten by

State of Recruitment: On-Demand Economy

Programmatic, Tracking & Optimization| Views: 30

American employment patterns are evolving at an unprecedented rate. With connectivity and mobile technology soaring, workers are transitioning from more traditional, rigid work...

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Mike Kofi OkyereWritten by

State of Recruitment: Nursing and Healthcare

Programmatic, Tracking & Optimization| Views: 39

The U.S. population is aging, and as a result, healthcare work is booming. In 2017, the healthcare industry officially surpassed both manufacturing and retail as the U.S.’s...

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Mike Kofi OkyereWritten by

The State of Recruitment: Service Industry

Programmatic, Tracking & Optimization| Views: 31

The service industry makes up a large slice of the US economy, with nearly 14 million employed workers gaining income from jobs in fast food, restaurants, hotels and hospitality....

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Mike Kofi OkyereWritten by

State of Recruitment: Transportation and Warehousing

Programmatic, Tracking & Optimization| Views: 26

Nearly 5.4 million Americans work in the vital transportation and warehousing industries. Among them are truck drivers, airline pilots, bus drivers, flight engineers,...

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