Nathan Perrott Author

Nathan helps organizations tell their stories using technology and digital marketing techniques. He ensures the right infrastructure is in place to deliver a next-in-class job seeker and candidate experience, and uses data to ensure the ongoing optimization of talent attraction strategies. In his role as Director of Digital Strategy at employer marketing agency AIA Worldwide, Nathan has played pivotal roles in developing content marketing and social media strategies for large multinational corporations, as well as being a driving force behind a number of careers website projects and hiring strategies powered by AIA’s proprietary automated recruitment marketing software, TalentBrew. You can drop Nathan an email at <a href="nathan.perrott@aia.co.uk">nathan.perrott@aia.co.uk</a>.

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How Can You Improve Your Candidate Relationship Strategy with Technology?

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Clients often tell me that their candidate or talent relationship marketing (sometimes called CRM) isn’t getting the “expected results.” Note: In this article, and for the...

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