SophiaMadana Author

As a Sr. Content Strategist at TMP Worldwide, Sophia consults clients on how content marketing and social media can impact an employer’s overarching goals. She uses her knowledge to create tailored strategies and document measurable milestones. Sophia has been honing her content and social marketing experience since 2009 for B2C as well as B2B initiatives. She has a background in Journalism.

Sophia MadanaWritten by

Overcoming Assumptions in Diversity and Inclusion

August 14, 2019| Diversity, Recruitment Marketing, Tactics| Views: 1637

In our last post in this series, we touched on the workforce’s growing demand to work for value-driven companies that understand the holistic benefits of prioritizing diversity...

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Sophia MadanaWritten by

Why Companies Need a Marketing Strategy Dedicated to Recruitment

July 19, 2018| Attraction & Engagement, Brand Activation, Recruitment Marketing| Views: 3160

It’s a common assumption that, because recruitment marketing has the word “marketing” in the term, it should be left to a general consumer marketing team to handle....

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