As a Content Strategist at TMP Worldwide, Sophia consults clients on how content marketing and social media can impact an employer’s overarching goals. She uses her knowledge to create tailored strategies and document measurable milestones. Sophia has been honing her content and social marketing experience since 2009 for B2C as well as B2B initiatives. She has a background in Journalism.
It’s a common assumption that, because recruitment marketing has the word “marketing” in the term, it should be left to a general consumer marketing team to handle....