Spencer Parra Author

Spencer received his Bachelor of Science in Aerospace Engineering with a focus in Information Technology, from MIT. From there he honed his engineering skills at Cisco, where he was a Software Engineer and Scrum Master. Following his time at Cisco, Spencer joined Criteo as the first Solutions Engineer, with a dedicated focus on In-App Retargeting, helping grow Criteo's app business from $0 to $10MM+ within its first year. Furthermore, Spencer took the lead on building custom solutions for clients, evolving and growing Criteo's Mobile Measurement Partners program and providing 2nd level support to Criteo's mobile advertising business, including pre-sales, solutions architecture design, and new product rollout. Spencer co-founded and led Perengo's Product and Data Science efforts. After TMP's acquisition of Perengo he is responsible for guiding new product strategy, launching initial prototype build-outs, and working with strategic partners to establish and develop new market opportunities.

Spencer ParraWritten by

TMP Programmatic Jobs – Part 3: Business Intelligence

Programmatic, Recruitment Marketing| Views: 193

We’ve already learned that data-driven strategies are an essential part of smart recruitment. Whether a recruitment marketer’s focus is on candidate sourcing, cost...

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Spencer ParraWritten by

TMP Programmatic Jobs – Part 2: Budgeting Intelligence

Programmatic| Views: 398

Smart recruitment marketers know that recruitment budgeting can make or break a hiring campaign. Making data-driven decisions may mean the difference between fulfilling or falling...

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TMP Programmatic Jobs – Part 1: Campaign Automation

Programmatic, Recruitment Marketing| Views: 545

The recruitment marketing landscape is evolving alongside the changing behaviors of job candidates. The introduction of powerful technologies for recruitment marketers allows them...

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Putting Candidates at the Center of Your Recruitment Strategy

Attraction & Engagement, Brand Activation, Candidate Experience, Recruitment Marketing| Views: 705

Today’s competitive hiring landscape brings real opportunity for employers to hone in on effective recruitment strategies. Job candidates now have more choice and control in the...

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Spencer ParraWritten by

In Pursuit of Perfection: Using Testing for Conversion Rate Optimization

Programmatic, Tracking & Optimization| Views: 821

The ever-changing behaviors of job seekers, coupled with the evolving recruitment ecosystem, challenge recruiters to always be improving their hiring strategies. High competition...

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