Spencer Parra Author

Spencer received his Bachelor of Science in Aerospace Engineering with a focus in Information Technology, from MIT. From there he honed his engineering skills at Cisco, where he was a Software Engineer and Scrum Master. Following his time at Cisco, Spencer joined Criteo as the first Solutions Engineer, with a dedicated focus on In-App Retargeting, helping grow Criteo's app business from $0 to $10MM+ within its first year. Furthermore, Spencer took the lead on building custom solutions for clients, evolving and growing Criteo's Mobile Measurement Partners program and providing 2nd level support to Criteo's mobile advertising business, including pre-sales, solutions architecture design, and new product rollout. Spencer co-founded and led Perengo's Product and Data Science efforts. After TMP's acquisition of Perengo he is responsible for guiding new product strategy, launching initial prototype build-outs, and working with strategic partners to establish and develop new market opportunities.

Spencer ParraWritten by

In Pursuit of Perfection: Using Testing for Conversion Rate Optimization

Programmatic, Tracking & Optimization| Views: 241

The ever-changing behaviors of job seekers, coupled with the evolving recruitment ecosystem, challenge recruiters to always be improving their hiring strategies. High competition...

Read More

Spencer ParraWritten by

Job Content 101: How to Optimize Job Ads for Results

Programmatic, Tracking & Optimization| Views: 401

Today’s job seekers are in high demand. As a result, their typical job search often involves wading through a sea of job postings – most of which don’t interest them or...

Read More

Spencer ParraWritten by

Recruitment Automation: How to Automate Applicant Sourcing

Attraction & Engagement, Programmatic, Tracking & Optimization| Views: 452

Data-driven technologies have become the backbone of competitive recruitment strategies. Just as programmatic has changed the advertising industry, so too has it begun to...

Read More

Spencer ParraWritten by

Recruitment Analytics 101: How to Collect and Analyze Data for Recruitment Success

Recruitment Marketing, Tracking & Optimization| Views: 1093

“What gets measured, gets improved.” – Peter Drucker Data is a new form of currency across all industries. In the world of recruitment, this currency is paramount...

Read More

Spencer ParraWritten by

Recruitment Funnel: How to Optimize the Job Applicant Experience

Candidate Experience, Recruitment Marketing, Tracking & Optimization| Views: 942

Technology is now an essential part of recruitment, transforming the way that companies and job applicants interact throughout the hiring process. Programmatic recruitment, for...

Read More

Contact Us