Spencer Parra Author

Spencer received his Bachelor of Science in Aerospace Engineering with a focus in Information Technology, from MIT. From there he honed his engineering skills at Cisco, where he was a Software Engineer and Scrum Master. Following his time at Cisco, Spencer joined Criteo as the first Solutions Engineer, with a dedicated focus on In-App Retargeting, helping grow Criteo's app business from $0 to $10MM+ within its first year. Furthermore, Spencer took the lead on building custom solutions for clients, evolving and growing Criteo's Mobile Measurement Partners program and providing 2nd level support to Criteo's mobile advertising business, including pre-sales, solutions architecture design, and new product rollout. Spencer co-founded and led Perengo's Product and Data Science efforts. After TMP's acquisition of Perengo he is responsible for guiding new product strategy, launching initial prototype build-outs, and working with strategic partners to establish and develop new market opportunities.

Spencer ParraWritten by

Recruitment Funnel: How to Optimize the Job Applicant Experience

Candidate Experience, Recruitment Marketing, Tracking & Optimization| Views: 1067

Technology is now an essential part of recruitment, transforming the way that companies and job applicants interact throughout the hiring process. Programmatic recruitment, for...

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Mastering Recruitment Touch Points: 3 Ideas to Facilitate the Job Seeker Journey

Programmatic, Tracking & Optimization| Views: 120

Every job seeker goes through a series of important application touch points with a potential employer. From initial awareness of a company or brand, through the...

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Spencer ParraWritten by

Unified Management: Benefits of Centralized Recruitment Channel Management

Programmatic, Tracking & Optimization| Views: 98

Recruiters take on more hiring responsibilities than ever before, which leads to busy schedules. This is especially true during times of high competition for talent or when there...

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Identifier 101: How to Use Different Types of Identifiers in Recruitment Marketing

Programmatic, Tracking & Optimization| Views: 110

Analytics have become increasingly important for running recruitment campaigns. Now recruitment marketers can better understand the behavior and actions of potential job...

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Spencer ParraWritten by

Recruitment Velocity: How to Accelerate Your Hiring

Programmatic, Tracking & Optimization| Views: 90

Recruiting in today’s competitive landscape requires a delicate balance of quality assurance and speed. When recruiters neglect one aspect or the other, they risk hiring...

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