Spencer Parra Author

Spencer received his Bachelor of Science in Aerospace Engineering with a focus in Information Technology, from MIT. From there he honed his engineering skills at Cisco, where he was a Software Engineer and Scrum Master. Following his time at Cisco, Spencer joined Criteo as the first Solutions Engineer, with a dedicated focus on In-App Retargeting, helping grow Criteo's app business from $0 to $10MM+ within its first year. Furthermore, Spencer took the lead on building custom solutions for clients, evolving and growing Criteo's Mobile Measurement Partners program and providing 2nd level support to Criteo's mobile advertising business, including pre-sales, solutions architecture design, and new product rollout. Spencer co-founded and led Perengo's Product and Data Science efforts. After TMP's acquisition of Perengo he is responsible for guiding new product strategy, launching initial prototype build-outs, and working with strategic partners to establish and develop new market opportunities.

Spencer ParraWritten by

Unified Management: Benefits of Centralized Recruitment Channel Management

Programmatic, Tracking & Optimization| Views: 31

Recruiters take on more hiring responsibilities than ever before, which leads to busy schedules. This is especially true during times of high competition for talent or when there...

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Identifier 101: How to Use Different Types of Identifiers in Recruitment Marketing

Programmatic, Tracking & Optimization| Views: 35

Analytics have become increasingly important for running recruitment campaigns. Now recruitment marketers can better understand the behavior and actions of potential job...

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Recruitment Velocity: How to Accelerate Your Hiring

Programmatic, Tracking & Optimization| Views: 29

Recruiting in today’s competitive landscape requires a delicate balance of quality assurance and speed. When recruiters neglect one aspect or the other, they risk hiring...

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Data Application: Usage of 1st-Party and 3rd-Party Data for Recruitment Success

Programmatic, Tracking & Optimization| Views: 25

Competition for talent may be at an all-time high, but smart recruiters know that these challenging circumstances don’t have to stand between them and quality hires. Their...

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Tracking 101: How to Gain Data Insights Across the Job Seeker Journey

Programmatic, Tracking & Optimization| Views: 33

In today’s competitive hiring landscape, effective recruitment involves much more than placing a series of ads on a job board and hoping for the best. Companies must plan and...

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