Spencer Parra Author

Spencer received his Bachelor of Science in Aerospace Engineering with a focus in Information Technology, from MIT. From there he honed his engineering skills at Cisco, where he was a Software Engineer and Scrum Master. Following his time at Cisco, Spencer joined Criteo as the first Solutions Engineer, with a dedicated focus on In-App Retargeting, helping grow Criteo's app business from $0 to $10MM+ within its first year. Furthermore, Spencer took the lead on building custom solutions for clients, evolving and growing Criteo's Mobile Measurement Partners program and providing 2nd level support to Criteo's mobile advertising business, including pre-sales, solutions architecture design, and new product rollout. Spencer co-founded and led Perengo's Product and Data Science efforts. After TMP's acquisition of Perengo he is responsible for guiding new product strategy, launching initial prototype build-outs, and working with strategic partners to establish and develop new market opportunities.

Spencer ParraWritten by

Recruitment Analytics: How Data Helps To Achieve Better Results

Programmatic, Tracking & Optimization| Views: 11

What gets measured, gets improved – Peter Drucker Not long ago, the concept of “data analytics” was foreign to the field of recruitment. Nowadays, it is a crucial skill for...

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Spencer ParraWritten by

History of Job Advertising: From Window Signs to Programmatic Recruitment

Uncategorized| Views: 20

Job ads have come a long way All industries change and so does job advertising. This post will look at how job ads have evolved over time, from the simple storefront sign to the...

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