Attraction & Engagement

Shawn Paul WoodWritten by

Five Ways to Understand and Utilize Diversity Hiring Practices

Attraction & Engagement, Candidate Experience, Recruitment Marketing| Views: 225

DIVERSITY HIRING (n.) Hiring practices based on merit with special care taken to ensure procedures are free from biases related to a candidate’s age, race, gender, religion,...

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Steve GrahamWritten by

8 Building Blocks to Bolster Your Employer Brand

Attraction & Engagement, Brand Activation| Views: 269

Today’s best employee candidates are busy, and may not be looking for your job or any new job. They have many competing sources of information, advice and networking, and are...

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Shawn Paul WoodWritten by

Is Geofencing Ethical for Recruiters?

Attraction & Engagement, Brand Activation| Views: 671

Ever been to a mall, theme park, or the movie theater and your phone starts blowing up? You’re getting served ads by the same places you are visiting or even driving by. How do...

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 839

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Shawn Paul WoodWritten by

Google Becomes a Storyteller While Recruiters Make a Friend

Attraction & Engagement, Recruitment Marketing| Views: 867

If you consider that more than 80% of all consumer Internet traffic by 2020 will be video content, that is a deluge of potential incoming apply clicks – if you have video to...

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