Attraction & Engagement

Shawn Paul WoodWritten by

Is Geofencing Ethical for Recruiters?

Attraction & Engagement, Brand Activation| Views: 237

Ever been to a mall, theme park, movie theater or the mall and your phone starts blowing up? You’re getting served ads by the same places you are visiting or even driving by....

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 402

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Shawn Paul WoodWritten by

Google Becomes a Storyteller While Recruiters Make a Friend

Attraction & Engagement, Recruitment Marketing| Views: 445

If you consider that more than 80% of all consumer Internet traffic by 2020 will be video content, that is a deluge of potential incoming apply clicks – if you have video to...

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Leon RubisWritten by

All Aboard for Onboarding

Attraction & Engagement, Candidate Experience| Views: 666

Congratulations ‒ you’ve filled that vacancy with a promising hire and breathed a sigh of relief. Now you can schedule their benefits sign-up with HR, introduce them around...

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Kate HamiltonWritten by

Major Update to Facebook’s News Feed Changes Content Publishing Game

Attraction & Engagement, Brand Activation, Recruitment Marketing, Social Media, Social Recruiting| Views: 1385

Last night, Facebook announced a big change in how its News Feed algorithm will operate. “Facebook was built to bring people closer together and build relationships,” the...

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