Attraction & Engagement

Shawn Paul WoodWritten by

May the Source Be with You

Attraction & Engagement, Recruitment Marketing| Views: 649

It’s a day that nerds everywhere have circled on their calendar. From cosplay to collectibles, movie trivia to marketing, May 4th is a special moment every year. May the 4th is...

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Shawn Paul WoodWritten by

Five Ways to Understand and Utilize Diversity Hiring Practices

Attraction & Engagement, Candidate Experience, Recruitment Marketing| Views: 1010

DIVERSITY HIRING (n.) Hiring practices based on merit with special care taken to ensure procedures are free from biases related to a candidate’s age, race, gender, religion,...

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Steve GrahamWritten by

8 Building Blocks to Bolster Your Employer Brand

Attraction & Engagement, Brand Activation| Views: 963

Today’s best employee candidates are busy, and may not be looking for your job or any new job. They have many competing sources of information, advice and networking, and are...

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Shawn Paul WoodWritten by

Is Geofencing Ethical for Recruiters?

Attraction & Engagement, Brand Activation| Views: 1054

Ever been to a mall, theme park, or the movie theater and your phone starts blowing up? You’re getting served ads by the same places you are visiting or even driving by. How do...

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1248

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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