Attraction & Engagement

Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1129

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

Read More

Shawn Paul WoodWritten by

Google Becomes a Storyteller While Recruiters Make a Friend

Attraction & Engagement, Recruitment Marketing| Views: 1030

If you consider that more than 80% of all consumer Internet traffic by 2020 will be video content, that is a deluge of potential incoming apply clicks – if you have video to...

Read More

Leon RubisWritten by

All Aboard for Onboarding

Attraction & Engagement, Candidate Experience| Views: 1244

Congratulations ‒ you’ve filled that vacancy with a promising hire and breathed a sigh of relief. Now you can schedule their benefits sign-up with HR, introduce them around...

Read More

Kate HamiltonWritten by

Major Update to Facebook’s News Feed Changes Content Publishing Game

Attraction & Engagement, Brand Activation, Recruitment Marketing, Social Media, Social Recruiting| Views: 1710

Last night, Facebook announced a big change in how its News Feed algorithm will operate. “Facebook was built to bring people closer together and build relationships,” the...

Read More

Shawn Paul WoodWritten by

8 Ways to Make Your Job Titles SEO-Friendly

Attraction & Engagement, SEO & SEM| Views: 1411

Educator and former Yale University President Kingman Brewster Jr. once said, “Incomprehensible jargon is the hallmark of a profession.” Regardless of the profession in which...

Read More

Contact Us