Brand Activation

Shawn Paul WoodWritten by

Is Geofencing Ethical for Recruiters?

Attraction & Engagement, Brand Activation| Views: 237

Ever been to a mall, theme park, movie theater or the mall and your phone starts blowing up? You’re getting served ads by the same places you are visiting or even driving by....

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 402

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Kate HamiltonWritten by

Major Update to Facebook’s News Feed Changes Content Publishing Game

Attraction & Engagement, Brand Activation, Recruitment Marketing, Social Media, Social Recruiting| Views: 1384

Last night, Facebook announced a big change in how its News Feed algorithm will operate. “Facebook was built to bring people closer together and build relationships,” the...

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Michelle WhippleWritten by

Want a Great Employer Brand? Remember this Key Ingredient

Attraction & Engagement, Brand Activation, Employer Branding| Views: 1163

Positive employer branding is the result of any good recruitment marketing campaign. It reduces cost per hire and increases the quality of your talent pool. But before you can...

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Russell MiyakiWritten by

Creating Branded Candidate Journeys in a Customer-Centric World

Attraction & Engagement, Brand Activation, Employer Branding, Recruitment Marketing| Views: 1166

We’ve all heard about how content is king. But content is ineffective if it’s not in context. People’s decision styles change based on the context of the receptivity of...

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