Brand Activation

Sophia MadanaWritten by

Why Companies Need a Marketing Strategy Dedicated to Recruitment

Attraction & Engagement, Brand Activation, Recruitment Marketing| Views: 1027

It’s a common assumption that, because recruitment marketing has the word “marketing” in the term, it should be left to a general consumer marketing team to handle....

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Steven EhrlichWritten by

Give-Back Days Give in Two Directions

Brand Activation, Employer Branding| Views: 945

Employees like to feel committed to their employer’s mission, and that’s easier when the mission includes being a socially aware corporate citizen. Many companies recognize...

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Steve GrahamWritten by

8 Building Blocks to Bolster Your Employer Brand

Attraction & Engagement, Brand Activation| Views: 1019

Today’s best employee candidates are busy, and may not be looking for your job or any new job. They have many competing sources of information, advice and networking, and are...

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Shawn Paul WoodWritten by

Is Geofencing Ethical for Recruiters?

Attraction & Engagement, Brand Activation| Views: 1103

Ever been to a mall, theme park, or the movie theater and your phone starts blowing up? You’re getting served ads by the same places you are visiting or even driving by. How do...

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1304

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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