Brand Activation

Steve GrahamWritten by

8 Building Blocks to Bolster Your Employer Brand

Attraction & Engagement, Brand Activation| Views: 587

Today’s best employee candidates are busy, and may not be looking for your job or any new job. They have many competing sources of information, advice and networking, and are...

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Shawn Paul WoodWritten by

Is Geofencing Ethical for Recruiters?

Attraction & Engagement, Brand Activation| Views: 811

Ever been to a mall, theme park, or the movie theater and your phone starts blowing up? You’re getting served ads by the same places you are visiting or even driving by. How do...

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1026

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Kate HamiltonWritten by

Major Update to Facebook’s News Feed Changes Content Publishing Game

Attraction & Engagement, Brand Activation, Recruitment Marketing, Social Media, Social Recruiting| Views: 1652

Last night, Facebook announced a big change in how its News Feed algorithm will operate. “Facebook was built to bring people closer together and build relationships,” the...

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Michelle WhippleWritten by

Want a Great Employer Brand? Remember this Key Ingredient

Attraction & Engagement, Brand Activation, Employer Branding| Views: 1460

Positive employer branding is the result of any good recruitment marketing campaign. It reduces cost per hire and increases the quality of your talent pool. But before you can...

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