Brand Activation

Kate HamiltonWritten by

Major Update to Facebook’s News Feed Changes Content Publishing Game

Attraction & Engagement, Brand Activation, Recruitment Marketing, Social Media, Social Recruiting| Views: 1912

Last night, Facebook announced a big change in how its News Feed algorithm will operate. “Facebook was built to bring people closer together and build relationships,” the...

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Michelle WhippleWritten by

Want a Great Employer Brand? Remember this Key Ingredient

Attraction & Engagement, Brand Activation, Employer Branding| Views: 1756

Positive employer branding is the result of any good recruitment marketing campaign. It reduces cost per hire and increases the quality of your talent pool. But before you can...

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Russell MiyakiWritten by

Creating Branded Candidate Journeys in a Customer-Centric World

Attraction & Engagement, Brand Activation, Employer Branding, Recruitment Marketing| Views: 1677

We’ve all heard about how content is king. But content is ineffective if it’s not in context. People’s decision styles change based on the context of the receptivity of...

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Alexis NashWritten by

Decisions, Decisions: Maintaining Strategic Focus and Creative Agility Among Recruitment Marketing Teams

Brand Activation, Content Development, Recruitment Marketing| Views: 1986

This week, a coworker and I dined at a funky stir fry and salad bar in downtown Chicago with a techy twist: Our orders were fully customizable via a kiosk ordering system. The...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 2

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 1338

Putting a Plan in Action If you’ve read Pt. 1 of our Candidate Experience series, you’ve gained an understanding of your organization’s current candidate experience. Now...

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