Brand Activation

Michelle WhippleWritten by

Want a Great Employer Brand? Remember this Key Ingredient

Attraction & Engagement, Brand Activation, Employer Branding| Views: 2534

Positive employer branding is the result of any good recruitment marketing campaign. It reduces cost per hire and increases the quality of your talent pool. But before you can...

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Russell MiyakiWritten by

Creating Branded Candidate Journeys in a Customer-Centric World

Attraction & Engagement, Brand Activation, Employer Branding, Recruitment Marketing| Views: 3174

We’ve all heard about how content is king. But content is ineffective if it’s not in context. People’s decision styles change based on the context of the receptivity of...

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Alexis NashWritten by

Decisions, Decisions: Maintaining Strategic Focus and Creative Agility Among Recruitment Marketing Teams

Brand Activation, Content Development, Recruitment Marketing| Views: 2573

This week, a coworker and I dined at a funky stir fry and salad bar in downtown Chicago with a techy twist: Our orders were fully customizable via a kiosk ordering system. The...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 2

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 1753

Putting a Plan in Action If you’ve read Pt. 1 of our Candidate Experience series, you’ve gained an understanding of your organization’s current candidate experience. Now...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 1

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 2245

Candidate experience has been gaining a larger focus among Talent Attraction professionals over the past few years and is increasingly becoming a priority. In LinkedIn’s 2017...

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