Tracking & Optimization

Elan MasliyahWritten by

Is Your Recruitment Advertising Keeping Up with Your Consumer Programmatic Marketing?

Attraction & Engagement, Tracking & Optimization| Views: 654

Automation is reshaping recruitment advertising in new ways. Media publishers, recruitment ad agencies and technology providers are at the beginning of a collective journey known...

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John ElstadWritten by

9 Reasons Why SEO Does Matter for HR

SEO & SEM, Tracking & Optimization| Views: 586

A colleague of mine recently pointed me to a video on LinkedIn by Phil Strazzulla, and was interested to get my take on it. The first thing that jumped out to me was the...

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1246

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 2

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 1271

Putting a Plan in Action If you’ve read Pt. 1 of our Candidate Experience series, you’ve gained an understanding of your organization’s current candidate experience. Now...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 1

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 1452

Candidate experience has been gaining a larger focus among Talent Attraction professionals over the past few years and is increasingly becoming a priority. In LinkedIn’s 2017...

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