Tracking & Optimization

Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1026

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 2

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 1154

Putting a Plan in Action If you’ve read Pt. 1 of our Candidate Experience series, you’ve gained an understanding of your organization’s current candidate experience. Now...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 1

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 1248

Candidate experience has been gaining a larger focus among Talent Attraction professionals over the past few years and is increasingly becoming a priority. In LinkedIn’s 2017...

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Allison KelleyWritten by

Don’t Let Flashy Tools Eclipse Your Hiring Goals

Attraction & Engagement, Brand Activation, Recruitment Marketing, Tracking & Optimization| Views: 770

See what we did there? By now you’ve heard that today, the United States will experience the first coast-to-coast solar eclipse in 99 years. What does that have to do with...

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Melanie JappelWritten by

Stop Waiting for a Time Machine: 5 Ways to Make Time Your Ally to Achieve Your Recruitment Marketing Goals

Tracking & Optimization| Views: 525

With 10-plus years in recruitment marketing, I’ve helped many clients hit lofty goals launching new employer brands, career sites and campaigns, or addressing the universal...

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