Tracking & Optimization

Michelle AbbeyWritten by

The Future of Talent Acquisition: A Unified Platform for Recruiters

Measurement, Tracking & Optimization| Views: 671

Today, TMP Worldwide announced it has acquired Perengo. Perengo is a leader in programmatic recruitment who introduced scalable, state-of-the-art ad tech to the recruitment world...

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John ElstadWritten by

Google for Jobs in 2019: The SEO Revolution Continues

Digital Strategy, HR Trends, Measurement, SEO & SEM, Tracking & Optimization, Trends, Uncategorized| Views: 468

“All of a sudden, we’ve lost a lot of control,’ he said. ‘We can’t turn off our internet; we can’t turn off our smartphones; we can’t turn off our computers. You...

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John ElstadWritten by

Spamming Google for Jobs – Google’s Next Big Problem to Solve

SEO & SEM, Tracking & Optimization| Views: 1941

“Black Hat SEO” has been around for just about as long as Google itself has been. If you’re not familiar with this term, it has to do with the practice of manipulating...

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Elan MasliyahWritten by

Is Your Recruitment Advertising Keeping Up with Your Consumer Programmatic Marketing?

Attraction & Engagement, Tracking & Optimization| Views: 2547

Automation is reshaping recruitment advertising in new ways. Media publishers, recruitment ad agencies and technology providers are at the beginning of a collective journey known...

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John ElstadWritten by

9 Reasons Why SEO Does Matter for HR

SEO & SEM, Tracking & Optimization| Views: 1856

A colleague of mine recently pointed me to a video on LinkedIn by Phil Strazzulla, and was interested to get my take on it. The first thing that jumped out to me was the...

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