Tracking & Optimization

John ElstadWritten by

Spamming Google for Jobs – Google’s Next Big Problem to Solve

SEO & SEM, Tracking & Optimization| Views: 547

“Black Hat SEO” has been around for just about as long as Google itself has been. If you’re not familiar with this term, it has to do with the practice of manipulating...

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Elan MasliyahWritten by

Is Your Recruitment Advertising Keeping Up with Your Consumer Programmatic Marketing?

Attraction & Engagement, Tracking & Optimization| Views: 1827

Automation is reshaping recruitment advertising in new ways. Media publishers, recruitment ad agencies and technology providers are at the beginning of a collective journey known...

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John ElstadWritten by

9 Reasons Why SEO Does Matter for HR

SEO & SEM, Tracking & Optimization| Views: 1421

A colleague of mine recently pointed me to a video on LinkedIn by Phil Strazzulla, and was interested to get my take on it. The first thing that jumped out to me was the...

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Alexis NashWritten by

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Attraction & Engagement, Brand Activation, Tracking & Optimization| Views: 1580

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Chris CiteroWritten by

How to Build a Great Candidate Experience Pt. 2

Attraction & Engagement, Brand Activation, Candidate Experience, Tracking & Optimization| Views: 1470

Putting a Plan in Action If you’ve read Pt. 1 of our Candidate Experience series, you’ve gained an understanding of your organization’s current candidate experience. Now...

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